Absolut
#Nextframe Project


Cannes 2014 Shortlist Cyber Storytelling
Cannes 2014 Shortlist Cyber Co-Creation & User Generated Content
Cannes 2014 Shortlist Branded Content Fiction Online

#NextFrame is a co-created animated short film project by Brazilian graphic novel creator Rafael Grampá and five million Absolut Facebook fans worldwide. During a live interactive three-week period, Rafael encouraged the audience to influence the action and storyline as he wrote it. Thousands were inspired and submitted their ideas and original artwork.
The final film 'Dark Noir' was premiered to specialist bloggers and journalists in Berlin and then released online. The film generated over 25 million impressions, received a Vimeo Staff Pick badge of honour and achieved over 500 thousand views in the first week alone. Dark Noir received hundreds of glowing reviews and had fans demanding it be turned into a series.

Dark Noir - The final co-created animated short film

#NextFrame Project - The Making of Dark Noir


Original ink and 3D art

Scene 1 - Storyboard & social interaction frames

Dark Noir Premiere - MADE gallery Berlin

Director: Rafael Grampá
Animation Studio: Red Knuckles
Created by Sid Lee