Cannes 2014 Shortlist Cyber Storytelling
Cannes 2014 Shortlist Cyber Co-Creation & User Generated Content
Cannes 2014 Shortlist Branded Content Fiction Online
#NextFrame is a co-created animated short film project by Brazilian
graphic novel creator Rafael Grampá and five million Absolut
Facebook fans worldwide. During a live interactive three-week period,
Rafael encouraged the audience to influence the action and storyline
as he wrote it. Thousands were inspired and submitted their ideas
and original artwork.
The final film 'Dark Noir' was premiered to specialist bloggers and journalists in Berlin and then released online. The film generated over 25 million impressions, received a Vimeo Staff Pick badge of honour and achieved over 500 thousand views in the first week alone. Dark Noir received hundreds of glowing reviews and had fans demanding it be turned into a series.