Aperol Spritz
Brand Campaign

To highlight Aperol Spritz’s positioning as ‘the first drink of the evening’, we created a new brand platform ‘It Starts With Aperol Spritz’. A digital outdoor campaign turned London and Manchester orange and messaging brightened up commuters’ days by tapping into the emotional connection that we all have with different days of the week. The campaign included social posts and targeted digital and mobile ads which drove people to experiential events and on trade. With a modest media budget, the vibrant campaign saw a sharp increase in brand awareness and recognition.

Key Visual

Digital Outdoor Campaign

Mobile Display & Social

Events Branding

Animation: Darlings Post Production
Retouch: Stephan Lesger Image Manipulation