Intel
Visual Life


One Show Interactive Awards 2011– Bronze Pencil – The Sartorialist
Contagious Magazine 2011 – Most Contagious Video - Intel Visual Life
Clio Awards 2011 – Cinematography Shortlist - The Sartorialist
Channel 4 – Shortcuts Film Season - The Sartorialist and Kitty & Lala
16th Annual Webby Awards – Official Honoree - Intel Visual Life

A global digital brand platform to launch Intel's new 2nd Generation Core Processor. The ‘Visual Life’ campaign went beyond showing what Intel make, it showed what Intel makes possible. Because we all live a visual life - we snap, capture, edit, share and replay our lives every day. Visual Life launched at CES Las Vegas to hundreds of industry insiders, bloggers and journalists. An inspirational contest film invited the world to upload and share their visual lives. To spread the word further, a series of content films documented the lives of some of the world’s most influential and visual bloggers; from New York street-style fashion blogger, The Sartorialist, to the unique style of Chinese wedding photographers Kitty & Lala. The films received over 12 million views and over 21,000 photos and films were uploaded to the Visual Life competition. Resulting in a 460% increase in Intel Channel views and generating more than $15 million in earned media. In just eight months, over 37 million consumers engaged with Intel’s Visual Life campaign from 198 countries.

Visual Life Case Study



The Sartorialist



Kitty & Lala



Batik Fractal



Jogja Hip Hop Foundation



Invitation Film



CES Launch Event Las Vegas



Director: Tyler Manson
Director: Qiao Li
Director: Hannah Hilliard
Director: Michael Sewandono
Created at Amsterdam Worldwide