Campaign Press Award - Finalist Best International Print Campaign
NY Festival - Finalist Outdoor Photography

A print campaign to launch the new Coolpix P1 camera - the first digital compact camera to come with wireless connectivity straight out of the box. Designed to connect to any computer, printer or other wireless network device, the new P1 enabled people to shoot, download, transfer and print pictures without having to remove the memory card or plug in any unnecessary cables. To highlight the camera’s new Wi-Fi technology, we created an entire visual world without wires.

Photographer: Olaf Veltman
Created at ADK Amsterdam