Drive To Believe

‘Drive To Believe’ is a socially driven lead-generation campaign and one of Tesla’s most successful to date. Drivers across Europe were offered the chance to exchange their current car for a Model S for one week.
A series of content films followed four non-believers as they got to grips with Tesla’s Ludicrous performance and autonomous driving technology. Watch the films to see how they got on.

Drive To Believe - Results

Drive To Believe - UK

Drive To Believe - Germany

Drive To Believe - The Netherlands

Drive To Believe - Norway

Director: Roel Boorsma
DOP: Marc de Meijer
Editor: Will Judge
Sound: Nick Smith