We helped Fever-Tree own summertime G&Ts, by revealing their extended range of premium tonics - expertly-crafted to deliver the ‘perfect’ gin & tonic. In a campaign utilising Fever-Tree’s unique pairing wheel we invited consumers to discover their own perfect pairing. DOOH in major cities and a targeted social campaign enabled them to navigate the ever-growing gin category and find the perfect tonic to match the flavour profile of their favourite gin.