Brand ID
Maxi-Cosi
Global identity refresh
To strengthen and premiumise the Maxi-Cosi brand in the highly competitive juvenile category, we created new principles to refresh the brand’s visual ID: Real, emotional and closer to parents. Rules to inform design, tone of voice and global visual approach. Comprehensive guidelines outlining the brand’s strategic positioning and refreshed visual identity for online, social and in store materials were designed to take Maxi-Cosi into the future.
Real. Closer.
Emotional.
Visual direction.
Tone of voice.
Storytelling.
Simplified.
Premium.
Key visuals.
Utilising Maxi-Cosi’s existing logo and brand typeface we developed a fresh, cleaner, simpler look. Creating one consistent global approach.