Tesla’s most successful lead-gen campaign to date. Based on the insight that you have to drive a Tesla to truly believe the performance, safety and technology. Social films across 14 markets drove non-Tesla drivers to a landing page where they could sign-up and exchange their car for a Model S for one week. A content series followed 4 non-believers as they got to grips with Tesla’s ‘Ludicrous’ performance and autonomous driving. Even a self-confessed petrol head and life-long member of the Porsche club, became ‘a believer’ and bought a Model S after his test week. The campaign was rolled out globally.