Filmed by Model 3 owners, ‘Life With Model 3’ shows what life’s really like driving Tesla. In a unique partnership with GoPro, we issued a GoPro Hero 7 kit to 30+ owners, GoPro influencers and athletes across Europe. The UGC campaign captured everything from road trips, daily commutes, supercharging, ludicrous acceleration, hidden easter eggs and fart mode. Hundreds of Model 3 films can be viewed, searched for and filtered on the landing page with prospective new owners signing-up to be one of the first to test drive a Model 3. Campaign content was also picked up and featured on Tesla global socials.